For Cricket's 2020 Holiday campaign, we created a variety of activations which was a pivotal step in the development of our in-house production arm, Avalon Productions. We made hundreds of assets with the five activations seen on this page being our hero assets.
.gif)
.gif)
.gif)
This holiday campaign was set to release in the middle of Covid where coming together as a family was impossible. We were able to focus the messaging on the moments you can still be a part of through Cricket Wireless.
All of this footage was shot on green screen so there was heavy compositing involved in this two-week process. We turned everything into a fun, snowy holiday environment, composited phone screens, characters and talent to give life to each scene.
The most important aspect of this was getting the various snow designs correct. We used a snowy reveal on the type treatment, a swirl of snow in the snow globe, and falling snow in the environment. Each variation differed, but came together to make one cohesive treatment.
My roles on this project were that of a colorist, motion designer, VFX artist, compositor, editor, etc. Balancing these within a two-week timeline was no small feat. I gained years of experience in one project and most importantly, the trust of an agency to carry out a project with an attuned eye for detail.
With this campaign, we created a robust package of assets. We made hundreds of customs, 15 unique organic social posts, and 5 total activations to deliver a holiday campaign that got us through a tough 2020.
