True to its namesake "Keep it Quilted", this campaign encourages people to treat their bath tissue selection as a decision that's as important as their scented candles or hand towels.
For Argonauts inaugural campaign, we were able to develop new motion guidelines for how we treated their iconic brand elements.
One of the key elements of the Quilted Northern brand is the premium stitched patterns. We honed in on these elements and really fine tuned the motion of the graphic elements to emphasize the use of stitching in the brand.
We were able bring an elevated experience to a category dominated by "potty humor" and present Quilted Northern for what it is: a premium bath tissue brand focused on the comfort and care of its users.
