We all crave the feeling of something more in life. In nature. we feel the wholeness or being present. We feel like we belong to Mother Earth. It provides us with the exact dose we need to impact our entire body. We used the campaign platform "Focus on Every Moment" to illuminate the feeling of being in nature and immersing oneself in its best qualities through Nocs.
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With this campaign, we were able to show how BIPOC specifically have ventured out in nature more than ever because of the slow shift in perception and authentic connection that translates to our mental health. The small moment once often overlooked are brought into immediate focus.
Nocs has an incredible roster of people that have taken to their product and have become an ambassador in their naturalist program. This program is centered around amplifying diverse voices in the nature space. We were able to profile a young bird watcher, Isaiah Scott, as he took us through his journey in what he finds beautiful about being in nature.
Using this campaign as a launchpad for Nocs' monocular release, we were able to focus specifically on its ease of use, durability, and functionality as an accessory. In it's market, binoculars are often burdensome because of their bulk. We were able to treat our Nocs as an essential piece of a nature outfit and take the guessing game out of whether or not you may want to bring it along with you.
We created a large package of assets including one 60second hero spot accompanied by 10 10second cutdowns that still are used for the brand and effectively developed the blueprint for their naturalist program.
